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Status of Zhejiang clothing brand clothing top brands missing - clothing, brand, Zhejiang - Clothing industry

Unlicensed, OEM to have a license from a license to the brand, from brand to international brands, Zhejiang, where private enterprise in the end walked a step? Recently, the Provincial Economic and Trade Commission show that a set of data communications, both the well-known trademark or brand-name products in China, Zhejiang has a total are located in the whole country.

However, hidden behind the optimistic data signal a less optimistic?? In the province the highest brand value Younger Value of 9.2 billion, lower than the highest brand value of domestic manufacturing Haier 54.8 billion. Top brands, the lack of strong brands has become Zhejiang enterprises involved in a fatal weakness in international competition.

Data: rare top brands From the last century 90's, China began to consciously implement brand strategy. Development to the end of last year, the province already has 221 well-known trademarks in China, among the whole country for four consecutive years; has 289 brand-name products in China, accounting for 14.8% of the total, ranking second in China. Last year, Universal Group, the money flows QC license joints, become the first province in China in the world famous brand products, and achieved the breakthrough of China World Brand.

At the same time, the brand share of the economy are rising. In 2007, the province above the provincial level famous brand products (industrial) Sell Income of 748.98 billion yuan, accounting for provincial sales revenue of industrial enterprises above designated size of 21.8%. Brand on the scale above the province's contribution to the industrial growth rate of 28.3%, driving large-scale industrial growth of 5.1 percentage points. Brand enterprises realized profits of 79.92 billion yuan, accounting for 45.9% of above-scale industries.

This is a very exciting data, but also reveals the lack of top brands of the fact that our province: the world famous brand to achieve breakthrough, but only "1"; the highest brand value of the province Younger ( brand value of 9.2 billion), below the Shandong native Haier (brand value of 64 billion yuan) 54.8 billion.

View: Enough weight scale will be enough "Although the economy of our province has been relatively rapid brand development, brand innovation, brand internationalization, brand equity operation is still at a low level, without the formation of the top brands and a strong brand." Provincial Economic and Trade Commission related to person in charge of, accession to WTO has been received from domestic enterprises to multinational corporations and international trade barriers, a double invasion of pincer attack, which is to achieve brand building in our province, "Run" has no real strong reason.

Present, the world's 100 most valuable brands all concentrated in the developed countries, the world's largest 100 multinational companies, nearly 90% in developed countries.

"Zhejiang Brand building can be described in one sentence, that is, 'While the stars, but the lack of a big round moon'."

Research, executive president of Zhejiang, said Yang Yiqing, top brands and strong brand rare, with the province's total economic output and brand-name products, leading the number of well-known marks do not match.

His analysis, brand value, the size and the scale has a necessary link, the most valuable international brands, companies often have strong large scale. The province started private enterprises are small workshops, awareness of the importance of the brand was late, the ability of brand-building funds are also subject to constraints of reality.

"From the CCTV Tender The situation, Zhejiang prices on brand of heat has not diminished. "Yang Yiqing, said the situation is moving in the right direction. Five years ago, billions of Zhejiang's enterprises also small, but after all the way to catch up, in 2008 the list of hundred enterprises in Zhejiang Province, the scale of billions of Zhejiang enterprises have been up to dozens. Therefore, he believes that as the province continues to expand the scale of private enterprises, top brands, the emergence of a strong brand will also greatly enhance the chances.

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